Even Manhattan longed for a piece of the Royal Wedding pomp and circumstance last month. While traveling in New York, I stopped in at the Jumeirah Essex House, a Le Verre de Vin user, for a glass of my go-to Malbec, but once inside, I changed my order to a ‘Middleton Mimosa’ from their London Calling specialty menu. In celebration of the blessed union of Kate & William and the 50th Anniversary of the Carlton Tower in London, the well known NYC hotel hosted a viewing of the nuptials with a British inspired bill of fare.
During the ceremony, Kate Middleton exuded royalty in every facet of the event, yet somehow she makes the elite Royal Family accessible and even inviting. In much the same fashion, Le Verre de Vin, the UK based, patented wine preservation systems, bridges the average wine consumer to an affordable luxury – a glass of wine, served in perfect condition. Le Verre de Vin is elegant in its simplicity, precisely and effectively preserving an opened bottle of wine for up to 3 weeks in a matter of seconds – under 6 to be exact. And with the wine perfectly preserved, bars, clubs, and restaurants are able to offer a wider selection of wines by the glass without the risk of ever wasting wine or serving a subpar glass to a guest.
Another NY icon, Morrell Wine Bar in Rockefeller Center does over 100 wines by the glass with Le Verre de Vin, and their selection is truly remarkable. They’re constantly updating their wine by the glass offerings and their informed and savvy staff is eager to discuss the characteristics of each of the selections in great detail if you’re struggling with decisions. I was astounded when Susan, my server, sang the lyrics to a 1994 Weezer song and then rattled off the names, regions, and notes of each of the Rosés that Morrell was offering during my visit. Talk about making the wine experience approachable. Morrell Wine Bar embodies the Kate Middleton style of refined charm with its modern stainless steel bar and warm décor. And with the fabulous people on staff, including sommelier Darren Scott, Morrell Wine Bar is the ultimate destination for wines by the glass served exceptionally well in all aspects.
My next part of the adventure took me through the Four Seasons hotel, which uses the Le Verre de Vin Barclay Bars in their famous restaurant, The Garden, to keep their wines in impeccable condition for every guest in search of the perfect glass of wine. With three (3) thirty two (32) bottle capacity Barclay Bars, the Four Seasons New York is able to offer at least 96 wines by the glass, epitomizing hospitality of the finest quality.
Accessibility is the key to an outstanding wine by the glass program and with increased demand for wines served perfectly, by the glass, no bar, club, or restaurant wants to be left behind the curve. On Saturday, I took a drive to North Hempstead Country Club in Port Washington, New York. Gerard Conway, the General Manager had this to say about his recently acquired Le Verre de Vin Pod Bar, “We are now able to move some inventory that we had, because of the display capabilities. Now that members know what we have and that they can try it by the glass, they’re eager to enjoy some higher end wines and we don’t risk wasting any since it can be preserved with Le Verre de Vin.”
With the recession, we’ve limited the luxurious experiences, but with Le Verre de Vin, guests are able to try that higher end bottle of wine, thereby satisfying their need for a luxury, while remaining within financial reason. Affordable luxury is the future of wine by the glass service and with 16 new Le Verre de Vin products coming to market in America this month, the United Kingdom is giving us much to talk about these days.
Le Verre de Vin, invented in the U.K. in 1992, is the only wine preservation system capable of effectively preserving an unlimited number of still, sparkling, and fortified wines. With more than 34,000 installations in 70 countries and numerous accolades, including fully granted patents around the world, Bermar is the recognized industry leader in wine preservation.
For additional information, contact Victoria Griffis
Bermar America
610.889.4900
victoria.griffis@bermaramerica.com
http://podbar.co/
www.bermaramerica.com
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